Friday

Google URL Shortener: goo.gl

URL shortening services were initially popular because web addresses started to get long and links would break when sent in an email.   However, as microblogging services like Twitter have become popular, an increasing number of services and applications, including tracking & metrics, have been added to the basic URL shortening features.
Now at the latest..There was a news about Google’s new url shortening service..
The core goals of this service are:
  • Stability – ensuring that the service has very good uptime
  • Security – protecting users from malware and phishing pages
  • Speed – fast resolution of short URLs
Google URL Shortener is currently available for Google products and not for broader consumer use.

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